Australia is the 6th largest nation in the world. It's not much densely populated, but it has been the former foundation of many iconic brands.
Whether these are supermarkets, clothing, industry, or any other, these brands are well known worldwide.
Though these brands have eased off countless shoppers' shopping experiences, yet too many brands have also confused many consumers.
When we talk about grocery shopping, Australia has some of the top leading supermarket brands in demand.
So do you want to savvy Australia's supermarkets and want to be aware of which supermarket is best in terms of shopping? Which supermarket provides the best money-value, customer supports, the best range of products, and more?
You're at the right place.
We've assembled everything that will enhance and add up to your knowledge.
Plus, it will also help you in making the right choice for grocery shopping.
So without delaying more. Let's delve into this guide.
Top Leading Supermarkets In Australia
There are a number of popular supermarkets in Australia. But just a few of the top supermarket stores are leading right now. Want to know which ones are these? Scroll down.
Woolworth is the largest and best supermarket in Australia. It was named after the founder Winfield Woolworths and got established in 1924. Woolworths has more than 900 branches and 19 convenience stores across Australia.
It is the second-largest superstore in Australia. It was established in 1914 by George James Coles and also named after him. Coles has more than 800 supermarket franchises and 650+ Coles express locations.
IGA is an independently owned best supermarket. It was also established in 1924 in the US and expanded to Australia in 1988. On the other hand, IGA operates under the name Foodland in South Australia.
ALDI was founded in Germany in 1946 by Karl and Theo Albrecht. The store started its operation in Sydney in 2001. It is considered as the cheapest supermarket in Australia.
Furthermore, a few more Australian supermarkets are doing great in providing services and goods.
The other popular Australian stores include;
- Harris Farm Markets
- Friendly Grocer.
In concise to this, other small online shopping grocery stores such as Foodland and IGA are also evolving significantly and are getting ready to give a hard time to the big ones.
Comparison Between Leading Supermarkets
To make it easy for you, we've created a short comparison between different supermarkets.
As we all know the Woolworths won the Canstar Blue consumer choice award and also the Mozo customer choice award for consecutively two years (2019 and 2020).
This year Foodland become the best supermarket in 2022, according to a survey by Choice.
While Woolworths and Coles got increasing points for their range of products and opening time, on the other hand, Aldi appeared as the best money value giver.
Besides all of these, Coles and Woolworths are amongst the biggest supermarkets. They cover a large percentage of the shares of supermarkets.
Let’s see by comparing these two which is more beneficial for the consumers.
According To The Choice Consumer Survey
This survey was taken by Choice. The participants were Australian supermarket shoppers. They were asked about different aspects of shopping at Woolworths and Coles, and here's what the results uncover
|Specialty & discount availability or amount||70%||66%|
|Ease of search/ finding wanted items||68%||64%|
|Easiness in online shopping||73%||69%|
|Easy checkout and payment||80%||76%|
|Unit price clarity||74%||69%|
|Packaging and amount of bags||63%||56%|
|Level of product details||66%||56%|
Level of product details
These are the overall customer response to Choice survey.
Beyond this there are also other things that were asked to the shoppers.
Improvement 2019 VS 2022
Which Is Cheaper Coles Or Woolworths?
Customers always want to grab the best price, and therefore they usually opt for the best deals supermarket. If they get the same thing with less price on other supermarkets, it’s obvious that they will go for it without thinking much.
The question that consistently triggers customer’s mind, “is Coles cheaper than Woolworths"?
Let us guide you, the grocery prices of both stores have a very minimum or no difference. Most of the time, customers use grocery coupons to save money that helps them in the cheapest online grocery shopping. But in-store shopping prices matter the most.
|Olive Groove Margarine lite spread tub (500g)||$3.50||$3.60|
|Kiwi fruit||$0.71 each||$0.60 each|
|Ferrero Rocher 30 Pack||$20.00||$20.00|
|Mountain Dew 375ml cans (24)||$16.50||$24.55|
|Chicken breast fillet per kilogram||$8.00||$14.00|
Well here's a little shock for you because ALDI beats Coles and Woolworths. ALDI supermarket gives the best price, if compared to biggest supermarkets of Australia (Coles and Woolworths).
Which Store Does Best Online Grocery Delivery?
All superstores aim at delivering the cheapest grocery at the doorsteps. Woolworths Australia and Coles both are known for its delivery services. Let’s see which store has best delivery system.
First Time Delivery
For Further Deliveries
|Woolworths||Free on more than $100||$3 to $19 according to windows. Free over $300||Delivery unlimited|
|Coles||Free on at least $100||$4 to $20 according to windows||Flexi-free delivery|
The unlimited delivery by Woolworths gives you a 30-day free trial. Customers can get free delivery on spending $100 for all next day, one-hour and three-hour same-day windows.
However with Flexi-free delivery by Coles, the customer can get free delivery on all orders of $150 or more. To be eligible for this service, the customers have to choose an eight-hour delivery window.
The customer can also get free delivery on spending $50 or more by signing up at flybuys Max.
With these comparisons, we foundWoolworths having the most affordable grocery delivery system.
The other Australia best supermarkets are also doing their best to grab the attention of the customers and did an excellent job in the past years. Foodland, Harris Farm Markets, Drakes greatly impacted customers as the best grocery stores in 2022. Let’s see their delivery charges.
|Drakes||$10 for below $200 bill, and free on order over $200|
|Harris Farm Markets||Save $5 on orders over 120|
|ALDI||$5.99 and free for express membership holder|
Rating helps consumers in choosing the right supermarkets for shopping. There are several websites available from where the customers can find ratings that are surveyed by shoppers.
As we've mentioned above that Canstar Blue considered Woolworths best supermarket Australia and gave the customer choice award to the store. The recent rating of the site shows the below results.
Given below are the Canstar reviews for Woolworths, Foodland, ALDI, Coles, and IGA. The stores are compared on the basis of their product quality, variety, freshness, special deals, customer services, value for money, and customer satisfaction.
|Freshness of foods||5||5||3||3||4|
|Presentation of store/ layout||5||4||4||4||3|
|Customer service/ staff accessibility||3||5||3||3||4|
|Deals and special availabe||5||4||4||4||3|
|Quality of private level products||5||3||4||4||3|
These are the stars ratings the store gets from 5 stars. And the statistics are from the year 2020.
Mozo - Expert Comparisons & Reviews
Mozo is not a rating website. But it surveys the Australian citizen and then announces the winner of different categories. If you want to learn more, then this year's report is available on the Mozo website with the total results. Here's a quick insight for all our readers:
- ALDI won the award for in-store outstanding customer satisfaction, freshness, value for money, most recommended, and store environment.
- Woolworths won the category of the best range of products. Because it has a comprehensive range of products featuring at the store.
- IGA won the staff friendliness award.
- Woolworths won the second award of outstanding online customer satisfaction, range of products, freshness, online shopping experience, click and collect delivery service, and most recommended.
All the awards are totally based on Australian citizen's votes.
Choice - Australia's Leading Consumer Advocacy Group
We've already talked about the choice before in the blog to compare the supermarkets. Again a quick look at which is the best supermarket according to the citizens, surveyed by Choice. The report was updated in May 2022.
- Foodland tops the list with an 82% choice score.
- Drake supermarket chain is the runner-up with a 79% choice score.
- Harris Farm Markets supermarkets chain is in the third position with a 78% choice score.
- ALDI and Costco supermarket chain holds the fourth position with a 75% choice score.
- IGA/ Supa IGA supermarket chain is in fifth place with a 74% choice score.
- FoodWorks holds a sixth place with a 72% choice score.
- Woolworths supermarket chain is at seven with a 71% choice score.
- Coles supermarket chain is surviving at eighth place with the overall 69% choice score.
- The friendly Grocer supermarket chain is last on the list with a 67% choice score.
An Overview Of Australian Supermarkets Insights
The year 2020 was a competitive year for the Australian supermarkets. There was massive competition because of the increasing cost, brand repositioning, emerging global challenges, etc. Here's an insight that you might want to look at:
Woolworths group is leading the chart with a percentage of 37.5 of the total good grocery market as per market shares. Coles is in second place with 29.6% shares followed by ALDI 9.9% and Metcash 7.3%, and other superstores have 15.7% of shares in the market.
It is noticeable that the shares of the two largest supermarkets (Woolworths and Coles) dropped due to the growth of ALDI. It is expected that in future years, ALDI growth will increase more.
Furthermore, over the past 5 years, the industry was highly affected by the growth of the food delivery service and meal-kit delivery service platforms such as UberEats HelloFresh, Marley Spoon, etc.
Keep The Customers
The "keep the customers" competition is going on harshly between supermarkets. They want to sustain their customers. And for this, they are now giving value to money.
In the following year, more value offers, prepositions, and convenience offers can be seen. The superstore will give more attention to loyalty programs and promotions.
Woolworths and Coles are more towards expanding their private label, up to 40% in some cases. The trend of these private labels allows the citizens of Australia to enjoy luxurious products with minimum money.
All superstore keeps their focus on being the best online supermarket. A 32% online sales growth of Woolworths and Coles (combined) was recorded for the year 2020. Both superstores investing heavily to improve online operations.
Metcash also started the online services in 2020 as IGA shop online as Covid response. But they are now fully motivated to continue the process.
Possible Prospects For Customers
With the improvements and changes in the supermarkets' store (online and in-store). The customers can avail themselves of the following benefits.
They can avail themselves of healthy meals, plant-based meals, meal kits, ready meals, private labels, premium spirits, and many more other things under single roof.
They can avail their groceries at home through online delivery. The apps make it so much easier to shop with just some clicks.
Easy to shop with too many value offers and rewards and cashback.
The future of online grocery shopping is seen to be much brighter.
Why Customer Switch Supermarkets?
There can be the certain reason that the customer switch to a different superstore. Some of the reasons can be:
- To save money. Customers may switch to other superstores because of the range in pricing. Maybe there is a good discount going on in another supermarket. Or deals, offers, and rewards can be other reasons.
- Convenience. The location of the store is also important. Maybe the newly build supermarket is more near to the customers’ house so that they switched to this one. Or maybe the other supermarket has a larger parking lot, parking becomes easy. Anything can be a reason.
- The quality of the products. People switch to a different store if they did not find the quality of the product good enough.
- Or the items the customers trying to search like Best shampoo and conditioner Australia and want to buy but they`re sold out. And they went to another supermarket and got it there. Now they will always go to the other one.
The supermarkets are working immensely hard in providing the best experience to the customer. They are probably working on the in-store environment because of the Covid condition.
The online presence is also being improved for easy use. The best supermarket now wants to gain new customers as well as sustained the previous one.
Although if we go thoroughly through the comparison, ratings, and insights. Then the supermarkets like Woolworths, Foodland, Harris Farm Markets, Coles, IGA, ALDI are doing great.
They are constantly working and have command over each other in terms of money value, product range, customer service, etc.
We hope that this will help you to choose your next shopping spot with ease.
Berries are the top-seller. “The biggest sales category is berries by far, with the group selling 25 per cent more in sales than second place. Which is bananas, by the way,” says Mr Banducci. Trailing not far behind bananas in the top three is that breakfast favourite, the avocado.Which is better Coles or Woolworths? ›
The result may surprise some, but Woolworths has come through as the preferred supermarket. Not only have they been voted as the best, but the margin is high. Out of 26,800 voters, over 17,000 have claimed Woolies is the superior supermarket. On the opposite side, 9,400 voters prefer Coles as a supermarket.Is Aldi or Coles better? ›
With the lowest price tag, Aldi was the pick of the average bunch, scoring 63% and equal-fourth overall in our blind taste test of 13 brands. Still, it did a lot better than the others. Coles barely managed a pass for its pesto with 55%, while Woolies left a bad taste in our judges' mouths with a woeful 32%.Who is the best retailer in Australia? ›
Woolworths, Coles and Bunnings have been revealed as the biggest retailers over the past year as fresh data shows the way shoppers are spending their cash is changing.What is the most sustainable supermarket in Australia? ›
Woolworths won the Finder Green Supermarket of the Year award for the second year in a row in 2022. It scored well across the board but it was the science-based emissions targets and commitment to working with both suppliers and customers on sustainability initiatives that set it apart this year.What is the top 3 products in Australia? ›
- Iron ore and other ores ($38.8 billion—23.5% of the total exports)
- Gold and other precious metals ($16.1 billion—6.3% of the total exports)
- Mineral fuels including oil ($87.7 billion—34.6% of the total exports)
- Bovine meat ($10.2 billion–4% of the total exports)
The best performer in terms of sustainability contribution is Coles, with a score of 62 (up from 55 in 2020). They overtook Woolies with their score of 52 (down from 56 last year). You can read more about Coles and their recent push to become Australia's most sustainable supermarket in our deep dive analysis here.Why is Aldi better than other supermarkets? ›
Aldi avoids brand names
At most supermarkets, you'll find tons of big-brand items, but at Aldi, a whopping 90 percent of the products are private label. By avoiding brand names, Aldi can skip going through another company and offer you cheaper prices. Make sure you know these 5 items to buy next time you're at Aldi!
Compared to name brands at its competitors, Aldi's report says its basket is up to 25 per cent cheaper, which would be a $2468 annual saving. The results are not far off a range of other comparisons: Consumer advocate Choice has repeatedly found Aldi to be 7-10 per cent cheaper than the Coles and Woolworths.Who is the Woolworths closest rival company? ›
Woolworths's competitors and similar companies include Walmart, Big Bazaar, UMS and Mera. Woolworths Group is Australia's largest retailer. Walmart is a retailing company that operates a chain of hypermarkets, discount department stores, and grocery stores.
|Coles logo 1991–present|
|Industry||Retail, supermarket and consumer services|
|Founded||1914 (as Coles Variety Stores)|
When it comes to grocery shopping, everyone has their preferences. Yet, according to Choice, the cheapest grocery store Australia has to offer is the European favourite – ALDI. That's right, ALDI is at the top of the rankings with the lowest average prices for you to fill up your shopping trolley.Is Aldi meat good Australia? ›
In 2021, ALDI stood out in the pork mince category, with five stars for taste, freshness, value for money and overall satisfaction. Coles finished with a solid four stars for overall satisfaction and Woolworths with three stars overall.Why do Australians love Aldi? ›
“The award win proves Aussie shoppers love ALDI's 'Good Different' shopping experience, from the fresh produce sourced from local suppliers, everyday low prices and additional weekly Super Savers to keep costs down (ALDI shoppers saved $2.7 billion in 2021 alone), and the famous middle aisle Special Buys,” says Canstar ...What is the most trusted brand in Australia? ›
Woolworths, Bunnings, Qantas: Australia's most trusted brands of 2022 revealed. Roy Morgan has revealed Australia's most trusted brands as of June 2022, with supermarkets and retailers continuing to dominate the list, while Qantas retained a high ranking despite months of service issues.What is the most popular brand in Australia? ›
|Rank 2018||Brand||Brand Value 2018 ($M USD)|
|1||Commonwealth Bank of Australia||16,412|
Waitrose and Lidl are the most sustainable supermarkets, according to a Which?'s eco-friendly grocer ranking.Is ALDI Australia ethical? ›
ALDI is committed to the highest industry standards of animal welfare across our supply chain, and we work closely with our suppliers to ensure the humane treatment of animals at all stages.What grocery store is the most ethical? ›
- Trader Joe's (505 stores in 42 states)
- Natural Grocers (159 stores in 20 states)
- Sprouts Farmers Market (340 stores in 19 states)
- Costco (785 stores in 47 states)
- Whole Foods Market (497 stores in 43 states)
- Azure Standard (Drops available in 48 states)
- Apparels and Footwear. Statista (1) reports that the revenue in the fashion segment is projected to reach US$ 429,685 m in 2021. ...
- Athleisure and Fitness Accessories. ...
- Fashion Accessories. ...
- Watches. ...
- Leggings and Shapewears. ...
- Modest Fashion.
Starting from gemstones, Tim Tams to wine, Australia has much to offer to its visitors when it comes to shopping. People can purchase things like Opal gemstones, Kangaroo leather products, vegemite, tree tea oil, Australian wine, traditional arts and handicrafts and many more.What is the most sold food in Australia? ›
Fish and chips.
The most popular sold takeaway food in Australia. Grilled chicken burrito from Guzman y Gomez in Sydney.
|Woolworths Supermarket on Smith Street, Melbourne|
|Revenue||A$42.151 billion (2020)|
|Number of employees||225,000|
- Coles Group.
- Target Corporation.
Walmart. Walmart is an American retail company that is regarded to be one of the top Aldi competitors in the world today. The company was officially established as a discount supermarket chain in the years between 1962 and 1969, in the USA.Why is Aldi so successful in Australia? ›
The award win proves Aussie shoppers love ALDI's 'Good Different' shopping experience, from the fresh produce sourced from local suppliers, everyday low prices and additional weekly Super Savers to keep costs down (ALDI shoppers saved $2.7 billion in 2021 alone), and the famous middle aisle Special Buys.What are some of the differences between Aldi and other Australian supermarkets? ›
Community Answer. "Aldi stores are much smaller in size compared to other supermarkets, and they offer a smaller range of products. All staff is crossed trained. The stores are only open during busy shopping hours."Is Coles cheaper than Woolworth? ›
Coles vs Woolworths prices: Which one is cheaper? As aggressive competitors, Coles and Woolworths very rarely have different pricing for the same items. That's true of both their store-branded products and for mainstream brands.Is M and S better than Aldi? ›
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crowned the nation's favourite supermarket for 2022. Over 3,000 shoppers were surveyed, and were quizzed on a range of factors such as value for money and shopping experience. Following the results, Marks and Spencer ranked in first place while budget supermarket Aldi came in second.
“Aldi is able to buy big quantities because it's an international operation, which makes it cheaper – and those savings are passed on to the shopper. Shoppers will increasingly become influenced by value for money and where they can get the best quality for a good price.”Who are Kmart competitors in Australia? ›
au's top 5 competitors in August 2022 are: bigw.com.au, target.com.au, myer.com.au, harveynorman.com.au, and more.Who are Big W competitors? ›
au's top 5 competitors in August 2022 are: target.com.au, kmart.com.au, myer.com.au, harveynorman.com.au, and more.Who has more customers Coles or Woolworths? ›
Market share of supermarkets in Australia
Not only is Woolworths the largest supermarket, but Finder research found that Woolworths is also the nation's preferred supermarket. Nearly half of all Australians (45%) say they primarily shop with the fresh food people. This is closely followed by Coles (35%).
The Kmart Group comprises Kmart and Target and operates 452 stores across Australia and New Zealand and employs nearly 50,000 team members. Kmart Group is committed to providing enjoyable and seamless shopping experiences for customers both in stores and online.Who owns Aldi Australia? ›
The company employ approximately 13,180 people, operates throughout Australia and is administered by its head office in Minchinbury, New South Wales. ALDI Stores (A Limited Partnership) is a wholly owned subsidiaries of Austria-based supermarket company, Hofer KG.Where is Coles getting their meat from? ›
So naturally, we source our fresh fruit and veg from Australian farms first. Free to graze on pastures and never fed cereal grains, all our delicious GRAZE lamb and GRAZE beef is from 100% Aussie farms. It's all selected to high standards, and proudly brought to you by Coles and Aussie farmers.Which city in Australia has the best shopping? ›
Also known as the shopping capital of Australia, Melbourne is the best city for shopping in Australia.Is Coles or Woolies cheaper? ›
Coles vs Woolworths prices: Which one is cheaper? As aggressive competitors, Coles and Woolworths very rarely have different pricing for the same items. That's true of both their store-branded products and for mainstream brands.Which Australian city has the best food? ›
Melbourne is world-known for its coffee culture and multicultural cuisine. With the higher number of cafes and restaurants, Melbourne is the top city for food in Australia, especially freshly prepared food from all over the world, in your favourite format.
Survey finds Canberra to be the happiest city in Australia.What is the cheapest town to live in Australia? ›
Andamooka in South Australia takes the title of Australia's cheapest suburb, with a median house price of just $20,000. Western Australia and New South Wales both have three suburbs respectively in the top 10, while Queensland and South Australia have an equal two each.Is Aldi cheaper than Woolworths 2022? ›
Aldi's 2022 Price Report, released yesterday and based on data analysis by PricewaterhouseCoopers, found that an Aldi grocery basket is generally 15 per cent cheaper than a basket of the cheapest comparable products at its major competitors.How can I get groceries cheaper in Australia? ›
Tip 1: Shop at the right time
Showing up at the supermarket or fresh food markets at the very beginning or end of the day, particularly on a Friday, can make a huge difference to your spending. Stores want to get rid of perishable items (like meat or bakery items) at the beginning or end of the day.
Top 5 Healthiest Cities in Australia in 2021
- Sydney, NSW. Taking first place in this year's healthiest city rankings is Sydney, coming number one in the majority of the different categories. ...
- Melbourne, VIC. ...
- Brisbane, QLD. ...
- Perth, WA. ...
- Adelaide, SA.
|1||Alice Springs, Northern Territory||0|
|2||Bunbury, Western Australia||0|
|3||Carnarvon, Western Australia||0|
1. Adelaide. Adelaide is often described as Australia's most underrated and beautiful city, and it is not hard to see why once you have visited this gorgeous place. It is a cultural hub, home to an excellent dining culture, several museums and art galleries, as well as gorgeous scenery wherever you look.What is the most popular food in Australia 2022? ›
The trending cuisines for 2022 will go beyond the Southeast Asian food many Australians already know and love, such as Thai and Vietnamese food, and spotlight cuisines such as Filipino, set to be the cuisine of the year.What do Aussies call mcdonalds? ›
Here in Australia, however, McDonald's most prevalent nickname is “Macca's”. A recent branding survey commissioned by McDonald's Australia found that 55 per cent of Australians refer to the company by its local slang name.